10 Clear Reasons Why You Need Digital Marketing
Founded in 2001 in Hudson, Mass., the team of 20 employees specializes in web development and design, SEO, PPC, social media, and content marketing. If you do not work to integrate digital marketing tactics into your company’s overall marketing strategy, there is a good chance that your company will get left behind. Traditional marketing materials can be quite effective for reaching a targeted audience. For instance, if you want to target a certain geographical location, radio and television ads can be a great way to reach that local audience. Similarly, print ads in newspapers and magazines are an effective way to reach the specific demographic who spends time reading these publications. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labor, time, etc. By summarizing the purchase journey, they can also recognize gaps and growth for future marketing opportunities that will eit...